Five Reasons Why Rebranding can be Good Rebranding your business, product or service can be one of the most important yet scary decisions you will make. A rebranding exercise requires a tremendous amount of time and effort. As you will see from the two examples below, it is critical that rebranding is managed properly. Some brands, such as Old Spice, have rebranded very successfully. Old Spice changed from being a 70-year old brand with products only used by your grandfather to a line of body washes, sprays and deodorants that have experienced......
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Smart Marketers Have the Future in Mind For many, the U.S. economy is humming along. The unemployment rate is 3.7 percent, the lowest in almost 50 years. Manufacturing is returning to the states and is forecasted to increase faster than the general economy. Home healthcare is the fastest growing sector, projected to add 425,000 new jobs by 2026. With this type of rosy economy, businesses may become over-confident and over-optimistic, often forgetting about the bad times. One of the biggest mistakes companies make during a good economy is reducing their marketing efforts......
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Manufacturing is becoming smarter in many ways, from how machines operate on the shop floor to how marketing reaches target customers. IIOT, or the industrial internet of things, is transforming manufacturing plant floors by acquiring great amounts of data at incredibly fast speeds, enabling organizations to make smarter decisions that drive efficiencies and cost savings....
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One Message does not Fit All In the United States today there are basically six living generations that have buying power. These various generations have had different life experiences, which in turn have shaped their buying behaviors, the marketing messages that resonate, and the advertising channels they use. This is better known as generational marketing, which companies need to consider when targeting key customer segments. One marketing message and channel do not necessarily work for all generations. In this blog, we are going to explore the characteristics of each generation and the......
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Perfecting the Product Launch Approximately 40 percent of new products launched into the market today do not meet the commercial objectives of the business unit; therefore, categorizing them as failures. These product failures can be attributed to a variety of causes ranging from incorrect pricing and targeting the wrong market to prolonged product delays and misunderstanding customers’ wants and needs. However, almost a quarter of product failures are attributed to marketing issues, making a successful product launch very critical. Introducing a product into the marketplace is a mixture of art and science. ......
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