Fundamentals to Consider when Creating a Logo that Best Fits Your Brand The diamonddog team has designed its fair share of client logos over the last ten years. We often find it is one of the more challenging marketing deliverables to get just right, sometimes even more so than creating a lengthy white paper or a visually appealing and detailed infographic. A logo is a critical component of your brand identity and with an average lifespan of ten years it warrants much thought and consideration. Five Reasons to Prioritize Your Logo There......
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Use Google Ranking Factors to Increase Visibility for Your Business Every business wants its website to appear on the first page of search. Only .63 person of people click through to the second page of Google search results. Just as important is Google’s domination of the search engine market. Of all the online queries conducted every day 91.9 percent use Google. Only 2.88 percent of searches occur on Bing and Yahoo has even less with 1.51 percent market share. There are paid and free ways to help ensure your website ranks high......
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Don’t Waste Marketing Resources, Be Spot-On with Your Target Market Often times when I teach a workshop, I ask the question, “Who is your target market?” More than once I have received the answer, “everybody”. Business owners like to believe that everyone in the world will buy their product or service. However, this is not the case, which can result in using valuable marketing resources to pursue the wrong customers. In order to increase sales, it is critical to understand your target market and determine the most effective ways to reach it.......
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Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement and editorial content; therefore, the name advertorial. A company sponsors, pays for and often writes it or hires an agency to produce the content. An advertorial can be published in print publications and in digital media. Its goal is to inform prospects about a company’s product while also providing educational content. The words, sponsored content or advertorial, are posted either at the......
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Outsource Marketing Leadership for Long Term Business Success The word, fractional, has been gaining momentum in today’s business world. Investors can purchase fractions of stock or real estate. And, now it is becoming increasingly popular for businesses to hire a fractional executive such as a CMO or chief marketing officer. Savvy business owners realize that a fractional CMO can fulfill a variety of roles at a cost that fits in a company’s current budget. Portrait of a Fractional CMO A fractional CMO is a marketing executive hired to establish or lead your......
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A Podcast can Usher in a World of Opportunity A podcast is a set of digital audio files that may also be accompanied by video. It is available on the internet for downloading. Over the last four years, podcasts have experienced explosive growth with a 120 percent increase. Ninety million Americans listen to a podcast every month, with Millennials being the largest group of consumers This increase is due in part to the widespread usage of smartphones and listening “on the go”. People listen to podcasts while working out, commuting on the......
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Discover the Value of QR Codes QR codes have been in existence since 1994 yet their value is still being questioned today. Recently, our team designed a client’s direct mail piece, which included a QR code. When we told him that we planned to include a QR code, he asked, “Do people still use them?” Our answer was a resounding yes! In fact, the QR code market is experiencing tremendous growth. According to Juniper Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones and one billion smartphones will access......
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Seven Best Practices to Boost Your Conversion Rate A landing page is a website page that has been designed for a specific marketing campaign. Its purpose is to receive and convert traffic. Landing pages are created for a variety of reasons and below are just a few examples of the actions that can take place on them: Buy a product or service Make a charitable donation Download a piece of collateral such as a white paper or infographic Subscribe to a newsletter Register for an event Request a quote No matter how......
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White Papers – Still an Effective Marketing Tool With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, you may be wondering why I am writing about white papers. It is not one of 2019’s hottest trends, but it is an effective marketing tool that should not be overlooked when you are developing your strategic marketing plan. In fact, according to a recent survey, it was ranked as the second most valuable type of content for moving prospects through the sales funnel. Of the......
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Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service. This process is basically the same whether a person is making a personal purchase or buying a product or service on behalf of a business. Depending upon the industry, this process can range anywhere from less than a month to a year. The buyer’s journey has been defined in various ways with versions having few as three stages or as many as fifteen stages.......
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