Tag: case study

diamonddog content-marketing-strategy Learn How Content Marketing Impacts Your Bottom Line

Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences.  It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing.  The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already.  However, is it the right type of......

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diamonddog case-study Case Study:  Are You Up for a Good Story?

A Case Study is an Effective Tool to Make Your Company Shine A case study is a real-life example of how a customer’s business benefited from using a product and/or service.  This story can be told via a written document or a video.  Case studies are a great way to demonstrate the success experienced thanks to your company.  And who doesn’t want similar success for their business? What Should You Cover in a Case Study? Making case studies engaging and informative without being too sales focused can be a tricky task to......

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