Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music. I know I am dating myself for a few of my readers. However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years. All these tools have paid versions. However, they also offer free versions, which are......
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Learn How Timing Matters for an Effective Email Campaign An email campaign may seem to be an outdated form of marketing to you. On the contrary, even in 2022 it is still one of the most effective tools in any marketing team’s plan. It can lead to new lifelong customers and help to grow your bottom line. B2B marketers as well as B2C industries still embrace email marketing. Fifty-nine percent of B2B marketers claim email is their most effective revenue generation channel. Email campaigns boast a 3,800 percent ROI, which make them......
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Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years. In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever. Just like 9/11 ushered in a “new normal” so will COVID-19. These different practices will affect many aspects of business including marketing. Now is the best time to review your online marketing to determine if a refresh is necessary.......
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Seven Best Practices to Boost Your Conversion Rate A landing page is a website page that has been designed for a specific marketing campaign. Its purpose is to receive and convert traffic. Landing pages are created for a variety of reasons and below are just a few examples of the actions that can take place on them: Buy a product or service Make a charitable donation Download a piece of collateral such as a white paper or infographic Subscribe to a newsletter Register for an event Request a quote No matter how......
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First Impressions Matter The first website went live on the world wide web in August 1991. And, in 28 years the number of websites has grown to over one billion. This dramatic increase demonstrates that a website has become a key tool for doing business nowadays. However, not all websites are created equal and some can even negatively impact a business’ credibility and perceived quality, ultimately leading to a loss in revenue. In today’s fast paced world, it takes only 50 milliseconds or .05 seconds for most visitors to form an opinion......
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