Social Media


diamonddog linked-in-2668687_960_720 Harnessing the Benefits of a LinkedIn Company Page

Why Your Business Needs to be on LinkedIn LinkedIn boasts over 500 million users from 200 countries.  While LinkedIn was once viewed as a site solely for job hunters and business networkers, its acquisition by Microsoft in late 2016 led to increased functionality and capabilities. Today, LinkedIn allows companies to create a company page that offers tremendous benefits. Below are just a few ways that a LinkedIn company page can help your business: Extends Reach When sharing content to your company page, it appears in the newsfeed of your connections. If connections engage, it......

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diamonddog millennials Looking to Attract More Millennial Customers?

Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways.  They are people born between the early 1980s and 2000.  They represent nearly one-fourth of the total U.S. population at 80 million strong.  They have a cumulative annual buying power of $200 billion.  No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it.  However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......

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diamonddog enewsletter-image Make Your E-Newsletter an Invaluable Marketing Tool

Connect with Customers and Increase Sales with an E-Newsletter The popularity of e-newsletters is on an upswing. Even with social media sites like Facebook and Twitter, email is still the most used online communication channel. According to ExactTarget 71 percent of consumers favor email as their first online click of the day. That first click may be to your e-newsletter. An e-newsletter is a cost-effective way to  disseminate your latest information and/or thought leadership articles to your current as well as potential customers. However, you may think creating an e-newsletter is a......

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diamonddog social-media-1 Want to Improve Your Social Media Presence?

A Few Tips to Help You Get the Most out of Your Social Media Efforts There are over 50 million business pages on Facebook, 284 million Twitter accounts, over 600 million users on Instagram, and 50 percent of B2B buyers use LinkedIn when making a purchasing decision.  Sounds like these sites provide a plethora of new opportunities!  However, many social media users have not found this to be the reality. Not every type of business should have a presence on every social media site.  B2C businesses may be more active on Pinterest,......

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