Impact Your Brand with Reputation Marketing Your brand is one of your company’s most valuable assets. However, it can be tarnished very easily, especially in today’s digital review world. In fact, only 13 percent of consumers will consider doing business with a company that has an online rating of one or two stars. To combat such public negativity and to build a positive image, reputation marketing has increasingly become the answer. Understanding Reputation Marketing Reputation marketing is a strategy that your company can use to better understand what is being said about......
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Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years. In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever. Just like 9/11 ushered in a “new normal” so will COVID-19. These different practices will affect many aspects of business including marketing. Now is the best time to review your online marketing to determine if a refresh is necessary.......
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A Podcast can Usher in a World of Opportunity A podcast is a set of digital audio files that may also be accompanied by video. It is available on the internet for downloading. Over the last four years, podcasts have experienced explosive growth with a 120 percent increase. Ninety million Americans listen to a podcast every month, with Millennials being the largest group of consumers This increase is due in part to the widespread usage of smartphones and listening “on the go”. People listen to podcasts while working out, commuting on the......
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Discover the Value of QR Codes QR codes have been in existence since 1994 yet their value is still being questioned today. Recently, our team designed a client’s direct mail piece, which included a QR code. When we told him that we planned to include a QR code, he asked, “Do people still use them?” Our answer was a resounding yes! In fact, the QR code market is experiencing tremendous growth. According to Juniper Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones and one billion smartphones will access......
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Seven Best Practices to Boost Your Conversion Rate A landing page is a website page that has been designed for a specific marketing campaign. Its purpose is to receive and convert traffic. Landing pages are created for a variety of reasons and below are just a few examples of the actions that can take place on them: Buy a product or service Make a charitable donation Download a piece of collateral such as a white paper or infographic Subscribe to a newsletter Register for an event Request a quote No matter how......
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How to Guarantee Your Content Audit is a Screaming Success
Posted by:Lynn Ventimiglia-Lobit
October 28, 2019
in:Blogging, Branding, Content Marketing, E-newsletter, Influencer Marketing, Infographic, Marketing, Marketing Plan, Printed Materials, Sales & Marketing, Social Media, Video Marketing, white paper
A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity. It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......
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White Papers – Still an Effective Marketing Tool With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, you may be wondering why I am writing about white papers. It is not one of 2019’s hottest trends, but it is an effective marketing tool that should not be overlooked when you are developing your strategic marketing plan. In fact, according to a recent survey, it was ranked as the second most valuable type of content for moving prospects through the sales funnel. Of the......
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Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service. This process is basically the same whether a person is making a personal purchase or buying a product or service on behalf of a business. Depending upon the industry, this process can range anywhere from less than a month to a year. The buyer’s journey has been defined in various ways with versions having few as three stages or as many as fifteen stages.......
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Time to Evolve to Opti-Channel Marketing The world of marketing is changing constantly. Historically, CMOs focused on areas such as creative strategy and branding, but as the landscape continues to shift these executives require more agility with technology and data, and the ability to provide a better ROI (return on investment). To achieve this ROI, savvy marketers have changed their marketing strategy over time from a multi-channel approach to an omni-channel methodology and now to opti-channel marketing. Below is more information about how opti-channel marketing can benefit your company. Three Marketing Approaches......
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Exploring the Pros and Cons of Outsourcing vs. In-House Marketing Every business needs marketing. Without it, growth is evasive. However, exactly how you fulfill that need varies. With the unemployment rate reaching historically low levels, hiring new talented marketing personnel may not be so easy. Recently, a potential client told us that he plans to hire a marketing manager who is going to be responsible for their website, content creation, graphics, social media management, strategic direction, events, and the list continued. My colleague told him “Let me know when you find that......
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