Security Must be Part of the Event Planning Process Event security and brand protection may seem like opposite concerns for marketers, but the two are very closely related in today’s world. Your big event is about to kick-off. You and your team have been planning diligently for months, maybe even years for this moment. Everything is ready, from the catering and the presentations to the security plan, correct? In today’s world it is crucial that security is included early in the event management process. A security issue can be a nightmare for......
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Pointers for a Google AdWords Campaign Have you noticed how much the first page of Google has changed? Organic listings are no longer the first results. In February 2016, Google moved all paid results from the sidebar to the middle of your search engine results page. Now, running a Google AdWords campaign is the only way to truly be the first listing your customers see. Since Google is the #1 search engine in the world, running a Google AdWords campaign can benefit your business greatly. Depending upon your industry, you may not have to spend much......
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Why You Should Start Planning for 2018 Today 2018 is less than three months away. That means it is now the time to be thinking about your marketing strategy for the new year. When done well, a marketing plan serves as a great road map to increase sales and overall company success. Here are a few points to consider as you create your 2018 marketing plan: Set Clear Goals Establishing clear goals will allow you to track and measure the success of your marketing plan. Goals should be tied to a defined......
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Why Your Business Needs to be on LinkedIn LinkedIn boasts over 500 million users from 200 countries. While LinkedIn was once viewed as a site solely for job hunters and business networkers, its acquisition by Microsoft in late 2016 led to increased functionality and capabilities. Today, LinkedIn allows companies to create a company page that offers tremendous benefits. Below are just a few ways that a LinkedIn company page can help your business: Extends Reach When sharing content to your company page, it appears in the newsfeed of your connections. If connections engage, it......
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Video is the Future of Marketing As business leaders, we are continually tasked with finding innovative ways to engage our audience. As we develop marketing strategies to help grow businesses, video is becoming an essential element of the conversation. Customers want content in a quick, succinct, but high-quality format. Video caters to our fast-paced world while still providing value, imagery and relevance. The most recent statistics below clearly demonstrate the benefit and demand for video: Video will be responsible for 80 percent of consumer internet traffic by 2019. Ninety percent of customers reported product videos......
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Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways. They are people born between the early 1980s and 2000. They represent nearly one-fourth of the total U.S. population at 80 million strong. They have a cumulative annual buying power of $200 billion. No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it. However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......
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Connect with Customers and Grow Your Business with Blogging The terms “blog” or “blogging” are very popular these days. But what really is the purpose of a blog, and how can it help increase sales for your business? Blogging can be the modern day equivalent of journaling. It is a way for companies to offer advice or an individual perspective as a subject matter expert. Customers are searching the internet and reading blogs as a way to find information that serves their own best interest. But how can blogging help your business? Establishes......
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Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool. However, some marketers today question the relevancy of infographics. If created properly, an infographic still can stand out and be a key element of your company’s content marketing strategy. In the Content Marketing Institute’s 2017 Content Marketing Playbook it is listed as a winning tactic. According to their 2016 study, the B2B content marketing effectiveness rating for infographics rose more in one year than any other tactic. It jumped......
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Connect with Customers and Increase Sales with an E-Newsletter The popularity of e-newsletters is on an upswing. Even with social media sites like Facebook and Twitter, email is still the most used online communication channel. According to ExactTarget 71 percent of consumers favor email as their first online click of the day. That first click may be to your e-newsletter. An e-newsletter is a cost-effective way to disseminate your latest information and/or thought leadership articles to your current as well as potential customers. However, you may think creating an e-newsletter is a......
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A Few Tips to Help You Get the Most out of Your Social Media Efforts There are over 50 million business pages on Facebook, 284 million Twitter accounts, over 600 million users on Instagram, and 50 percent of B2B buyers use LinkedIn when making a purchasing decision. Sounds like these sites provide a plethora of new opportunities! However, many social media users have not found this to be the reality. Not every type of business should have a presence on every social media site. B2C businesses may be more active on Pinterest,......
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