Marketing Tools to Make You a Smart Marketer When I started writing this blog, the first thing that came to mind was the song, “My Favorite Things,” that Julie Andrews sang in the movie, The Sound of Music. I know I am dating myself for a few of my readers. However, the marketing tools I am going to explore with you are a few of my favorite things that I have used consistently over the last several years. All these tools have paid versions. However, they also offer free versions, which are......
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Gain Visibility While Educating Your Customers Have you ever read an interesting article to only discover that it is an advertorial instead? An advertorial is a cross between an advertisement and editorial content; therefore, the name advertorial. A company sponsors, pays for and often writes it or hires an agency to produce the content. An advertorial can be published in print publications and in digital media. Its goal is to inform prospects about a company’s product while also providing educational content. The words, sponsored content or advertorial, are posted either at the......
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Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business. Publicity can provide many benefits, such as establish you as an industry expert, increase brand visibility, or spread the word about a new product/service. However, receiving media coverage in today’s digital world requires careful preparation and content creation. PR Coverage Tips Today’s online world is saturated with information. Capturing the attention of writers is not easy. They are busy people, receiving almost 38,000 emails per year while other workers on average only receive 12,000 emails annually.......
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Connect with Customers and Grow Your Business with Blogging The terms “blog” or “blogging” are very popular these days. But what really is the purpose of a blog, and how can it help increase sales for your business? Blogging can be the modern day equivalent of journaling. It is a way for companies to offer advice or an individual perspective as a subject matter expert. Customers are searching the internet and reading blogs as a way to find information that serves their own best interest. But how can blogging help your business? Establishes......
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