Manufacturing is becoming smarter in many ways, from how machines operate on the shop floor to how marketing reaches target customers. IIOT, or the industrial internet of things, is transforming manufacturing plant floors by acquiring great amounts of data at incredibly fast speeds, enabling organizations to make smarter decisions that drive efficiencies and cost savings....
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Why Your Business Needs to be on LinkedIn LinkedIn boasts over 500 million users from 200 countries. While LinkedIn was once viewed as a site solely for job hunters and business networkers, its acquisition by Microsoft in late 2016 led to increased functionality and capabilities. Today, LinkedIn allows companies to create a company page that offers tremendous benefits. Below are just a few ways that a LinkedIn company page can help your business: Extends Reach When sharing content to your company page, it appears in the newsfeed of your connections. If connections engage, it......
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Video is the Future of Marketing As business leaders, we are continually tasked with finding innovative ways to engage our audience. As we develop marketing strategies to help grow businesses, video is becoming an essential element of the conversation. Customers want content in a quick, succinct, but high-quality format. Video caters to our fast-paced world while still providing value, imagery and relevance. The most recent statistics below clearly demonstrate the benefit and demand for video: Video will be responsible for 80 percent of consumer internet traffic by 2019. Ninety percent of customers reported product videos......
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Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways. They are people born between the early 1980s and 2000. They represent nearly one-fourth of the total U.S. population at 80 million strong. They have a cumulative annual buying power of $200 billion. No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it. However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......
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Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool. However, some marketers today question the relevancy of infographics. If created properly, an infographic still can stand out and be a key element of your company’s content marketing strategy. In the Content Marketing Institute’s 2017 Content Marketing Playbook it is listed as a winning tactic. According to their 2016 study, the B2B content marketing effectiveness rating for infographics rose more in one year than any other tactic. It jumped......
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A Few Tips to Help You Get the Most out of Your Social Media Efforts There are over 50 million business pages on Facebook, 284 million Twitter accounts, over 600 million users on Instagram, and 50 percent of B2B buyers use LinkedIn when making a purchasing decision. Sounds like these sites provide a plethora of new opportunities! However, many social media users have not found this to be the reality. Not every type of business should have a presence on every social media site. B2C businesses may be more active on Pinterest,......
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