Tag: social media


diamonddog Man-with-megaphone-yelling How to Ensure PR Coverage in a Digital World

Bolster Online Publicity for Your Company Receiving PR coverage is a big plus for any business.  Publicity can provide many benefits, such as establish you as an industry expert, increase brand visibility, or spread the word about a new product/service.  However, receiving media coverage in today’s digital world requires careful preparation and content creation. PR Coverage Tips Today’s online world is saturated with information.  Capturing the attention of writers is not easy.  They are busy people, receiving almost 38,000 emails per year while other workers on average only receive 12,000 emails annually.......

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diamonddog funnel2 Boosting Your Bottom Line with Digital Marketing

Best Practices to Grow Your Online Presence Digital marketing has gained ground over the last several years.  In fact, nine out of 10 B2B buyers stated that online content has had a moderate to major effect on purchasing decisions. With the advent of COVID-19, your company’s digital presence is more important than ever.  Just like 9/11 ushered in a “new normal” so will COVID-19.  These different practices will affect many aspects of business including marketing.  Now is the best time to review your online marketing to determine if a refresh is necessary.......

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diamonddog asian-gentleman Increase Your ROI with Opti-Channel Marketing

Time to Evolve to Opti-Channel Marketing The world of marketing is changing constantly.  Historically, CMOs focused on areas such as creative strategy and branding, but as the landscape continues to shift these executives require more agility with technology and data, and the ability to provide a better ROI (return on investment).  To achieve this ROI, savvy marketers have changed their marketing strategy over time from a multi-channel approach to an omni-channel methodology and now to opti-channel marketing. Below is more information about how opti-channel marketing can benefit your company. Three Marketing Approaches......

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diamonddog girl-with-credit-card-influencer-marketing Grow Your Business with Influencer Marketing

Looking for a Different Marketing Approach? Try Influencer Marketing Influencer marketing may still be a fresh idea for some businesses.  If you are not familiar with this concept, influencer marketing is defined as a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.  It identifies individuals who have influence over potential customers, and orients marketing activities around these influencers. Influencer content can be compared to testimonials. Even though Influencer marketing has encountered some negative publicity due to fake followers or influencers acting inappropriately,......

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diamonddog kids-on-phones Here Comes Generation Z – Is Your Business Ready?

Marketing to Generation Z Are you tired of hearing about marketing to Millennials?  Well, we are too.  They are still a huge force to be reckoned with in the business world, but Generation Z now is starting to enter the workforce and establish buying power.  Gen Z, also known as Digital Natives or Gen Tech, number 61 million in the United States today.  However, according to Bloomberg research, in 2019 they will become the largest generation in the world, comprising approximately 32 percent of the population; therefore, establishing marketing best practices to......

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diamonddog laser-machine Manufacturing is Becoming Smarter in More than One Way

Manufacturing is becoming smarter in many ways, from how machines operate on the shop floor to how marketing reaches target customers. IIOT, or the industrial internet of things, is transforming manufacturing plant floors by acquiring great amounts of data at incredibly fast speeds, enabling organizations to make smarter decisions that drive efficiencies and cost savings....

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diamonddog linked-in-2668687_960_720 Harnessing the Benefits of a LinkedIn Company Page

Why Your Business Needs to be on LinkedIn LinkedIn boasts over 500 million users from 200 countries.  While LinkedIn was once viewed as a site solely for job hunters and business networkers, its acquisition by Microsoft in late 2016 led to increased functionality and capabilities. Today, LinkedIn allows companies to create a company page that offers tremendous benefits. Below are just a few ways that a LinkedIn company page can help your business: Extends Reach When sharing content to your company page, it appears in the newsfeed of your connections. If connections engage, it......

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diamonddog Video-marketing Harnessing the Power of Video Marketing

Video is the Future of Marketing As business leaders, we are continually tasked with finding innovative ways to engage our audience.  As we develop marketing strategies to help grow businesses, video is becoming an essential element of the conversation.  Customers want content in a quick, succinct, but high-quality format.  Video caters to our fast-paced world while still providing value, imagery and relevance. The most recent statistics below clearly demonstrate the benefit and demand for video: Video will be responsible for 80 percent of consumer internet traffic by 2019. Ninety percent of customers reported product videos......

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diamonddog millennials Looking to Attract More Millennial Customers?

Marketing Strategies Imperative for Growing Your Millennial Customer Base The Millennial generation can be defined in many ways.  They are people born between the early 1980s and 2000.  They represent nearly one-fourth of the total U.S. population at 80 million strong.  They have a cumulative annual buying power of $200 billion.  No matter how you define this young consumer group, one thing is certain, it is imperative that your business tap into it.  However, gaining the attention of this lucrative population may require a bit of a strategic marketing shift. Below are......

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diamonddog infographic Why Infographics are Still Powerful

Infographics are Key to an Effective Content Marketing Strategy Since the year 2000 infographics have been exploding across the internet as a marketing tool.  However, some marketers today question the relevancy of infographics. If created properly, an infographic still can stand out and be a key element of your company’s content marketing strategy.  In the Content Marketing Institute’s 2017 Content Marketing Playbook it is listed as a winning tactic.  According to their 2016 study, the B2B content marketing effectiveness rating for infographics rose more in one year than any other tactic.  It jumped......

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