A Podcast can Usher in a World of Opportunity A podcast is a set of digital audio files that may also be accompanied by video. It is available on the internet for downloading. Over the last four years, podcasts have experienced explosive growth with a 120 percent increase. Ninety million Americans listen to a podcast every month, with Millennials being the largest group of consumers This increase is due in part to the widespread usage of smartphones and listening “on the go”. People listen to podcasts while working out, commuting on the......
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Discover the Value of QR Codes QR codes have been in existence since 1994 yet their value is still being questioned today. Recently, our team designed a client’s direct mail piece, which included a QR code. When we told him that we planned to include a QR code, he asked, “Do people still use them?” Our answer was a resounding yes! In fact, the QR code market is experiencing tremendous growth. According to Juniper Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones and one billion smartphones will access......
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Seven Best Practices to Boost Your Conversion Rate A landing page is a website page that has been designed for a specific marketing campaign. Its purpose is to receive and convert traffic. Landing pages are created for a variety of reasons and below are just a few examples of the actions that can take place on them: Buy a product or service Make a charitable donation Download a piece of collateral such as a white paper or infographic Subscribe to a newsletter Register for an event Request a quote No matter how......
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How to Guarantee Your Content Audit is a Screaming Success
Posted by:Lynn Ventimiglia-Lobit
October 28, 2019
in:Blogging, Branding, Content Marketing, E-newsletter, Influencer Marketing, Infographic, Marketing, Marketing Plan, Printed Materials, Sales & Marketing, Social Media, Video Marketing, white paper
A Step-by-Step Guide to Take the Fear out of Your Next Content Audit When you hear the word “audit” you probably associate it with adjectives such as scary, time-consuming, and complex. A content audit is no exception. However, instead of classifying it as a dreaded activity, you should view it as an opportunity. It can yield some eye-opening results as demonstrated by Microsoft. This powerhouse company conducted a content audit and discovered that its website had 10 million pages of content, but three million pages had never been visited. By removing the......
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Secure Your Industry Leader Spot with Useful Content Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content that attracts and retains target audiences. It should not be a sales pitch, but it should provide content that truly helps solve issues your prospects and customers are experiencing. The goal of content marketing is to drive profitable customer action that will impact your business’ bottom line. Where to Start Most likely your company has produced content already. However, is it the right type of......
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White Papers – Still an Effective Marketing Tool With all the marketing buzz about topics such as artificial intelligence (AI), chatbots, micro influences and mobile video, you may be wondering why I am writing about white papers. It is not one of 2019’s hottest trends, but it is an effective marketing tool that should not be overlooked when you are developing your strategic marketing plan. In fact, according to a recent survey, it was ranked as the second most valuable type of content for moving prospects through the sales funnel. Of the......
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Defining the Buyer’s Journey According to HubSpot, the buyer’s journey is the active process buyers go through to become aware of, evaluate, and purchase a new product or service. This process is basically the same whether a person is making a personal purchase or buying a product or service on behalf of a business. Depending upon the industry, this process can range anywhere from less than a month to a year. The buyer’s journey has been defined in various ways with versions having few as three stages or as many as fifteen stages.......
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Time to Retool the Marketing Mix One of the key learnings from an introduction to marketing class is the four P’s – product, place, price and promotion. Marketing professor and author, E. Jerome McCarthy, first introduced the four P’s marketing mix in his 1960 book, Basic Marketing: A Managerial Approach. These elements are still key to any marketing strategy today, but they are especially relevant for the marketing of consumer goods. However, according to thought leaders, Richard Ettenson, Eduardo Conrado and Jonathan Knowles, the four P’s can restrict B2B marketers; therefore, they reinterpreted......
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Marketing to Generation Z Are you tired of hearing about marketing to Millennials? Well, we are too. They are still a huge force to be reckoned with in the business world, but Generation Z now is starting to enter the workforce and establish buying power. Gen Z, also known as Digital Natives or Gen Tech, number 61 million in the United States today. However, according to Bloomberg research, in 2019 they will become the largest generation in the world, comprising approximately 32 percent of the population; therefore, establishing marketing best practices to......
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Smart Marketers Have the Future in Mind For many, the U.S. economy is humming along. The unemployment rate is 3.7 percent, the lowest in almost 50 years. Manufacturing is returning to the states and is forecasted to increase faster than the general economy. Home healthcare is the fastest growing sector, projected to add 425,000 new jobs by 2026. With this type of rosy economy, businesses may become over-confident and over-optimistic, often forgetting about the bad times. One of the biggest mistakes companies make during a good economy is reducing their marketing efforts......
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